TourCert Journal

From Audit Office to Odonata: Embracing Change with Vision! 

The Odonata logo in green on a white background, featuring a circular logo containing a green dragonfly next to a wordmark in uppercase letters spelling ODONATA, with the slogan 'Measuring Impact. Driving Change.' underneath.

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The well-established Audit Office, known for its expertise in conducting independent and professional sustainability certifications and audits in the tourism sector, is taking a significant step into a new era with a clear vision. Effective immediately, the company will operate under the name Odonata Certification Services GmbH. This rebranding marks not only a clear signal of the company’s growth but also of its strategic development. What initially began as a specialized platform for audits in tourism has now evolved into a comprehensive service provider offering impact-driven audits, credible certifications, technological innovations, and digital solutions. 

The name Odonata, derived from the scientific term for the dragonfly, embodies the principles of change, agility, and transformation—values that Odonata actively applies in its operations. The dragonfly symbolizes a holistic approach and adaptability—qualities that are crucial for driving the sustainable transformation of businesses and destinations in an ever-evolving global environment. 

Modular Solutions for Sustainable Transformation
Odonata provides a flexible, modular product portfolio designed to assist businesses, destinations, and partners in effectively capturing, assessing, and enhancing their sustainability performance. Odonata supports its partners throughout the entire sustainability journey—from ESG data analysis to comprehensive sustainability reporting—leveraging user-friendly digital tools like the ESG Cockpit for businesses and the Destination Cockpit for destinations. With the expertise of its auditor community, Odonata delivers high-quality, ISO-compliant audits that center around measuring strategic impact. The digital audit manager streamlines the certification process and fosters seamless collaboration between businesses, auditors, and certification bodies. 

Odonata’s solutions are tailored specifically for certification organizations, industry associations, and destinations, allowing them to adopt these tools under their own brand, enabling the swift and cost-effective establishment of credible certification offerings. 

Partnership with Kruger: Digitalization is Key
Odonata is the result of a strategic collaboration between TourCert and Kruger Corporation, with both companies jointly advancing the company’s vision. Kruger, a globally recognized IT leader, contributes over 30 years of technological expertise, enabling Odonata to expand its suite of digital solutions. By harnessing cutting-edge technologies such as artificial intelligence (AI), Odonata enhances its audit processes, providing businesses worldwide with more efficient, user-friendly sustainability certification solutions. 

A hand holding a digitized globe with the orange Kruger logo.
A powerful alliance for sustainable impact: TourCert and Kruger combine expertise and technology to shape a future-ready tourism industry.

Vision for the Future
With its new identity and strategic direction, Odonata is poised to support businesses and destinations globally in their sustainable transformation through digital efficiency, scalability, and state-of-the-art technology. The company’s services are built on principles of clarity, independence, and integrity. Odonata offers transparent and impartial audits that strengthen trust in sustainability certifications, empowering businesses to achieve their objectives while making a positive impact on the world. 

Three business people are sitting at a table with a laptop, deeply engaged in a conversation.
Empowering people for change: Odonata equips tourism professionals to drive measurable and meaningful sustainability.

For More Information
Discover more about Odonata and its services on our website, launching in June 2025: www.odonata-certification.com

Pauline Gabrisch (Odonata)

Manager Odonata Certification Services

pauline.gabrisch@tourism-auditoffice.org

+49 711 248 397 -13

Tags
Certification solutions, Digital audits, ESG Cockpit, ESG reporting, Impact measurement, ISO-compliant audits, Odonata Certification, Sustainability certification, Sustainability tech, Tourism transformation

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